Plea to Apple: No Need to Become Less Secretive

by Holly Shoemaker

I recently read a special on cnn.com regarding how Apple should become a more open company. The article argued that Apple is more transparent than people think because it has to hold itself accountable to customers, employees and shareholders. That point is not a unique argument to companies. All of them, to some degree, need to divulge certain information, with public companies having a higher burden of course.

The article also argued that as Apple continues to grow, it will by default become less secretive. Apple has already grown throughout the years, and the company maintains that secrecy helps the company’s product development. With stock hitting record highs after the iPhone 5 launch and the Court upholding its patents, Apple does not need to become more open. In addition, the article discussed how Research in Motion (RIM) had to make itself more accessible to the public. RIM had no choice as it continues to suffer from not releasing the BlackBerry 10 update.

There are two areas that Apple will have to continue to work on: gaining customers trust back on Apple Maps and ensuring that it holds true to its word on improving working conditions in Chinese factories. That may take a little more time as Foxconn continues to gain bad press.

Concluding Thoughts

Consumers know that one way Apple retains its position in the marketplace is through secrecy. It also keeps its staff members to upholding those standards. Despite Apple coming across insincere at times, it has a formula that works and loyalists will remain true to the brand. Apple will continue to sell products because of its name.

Google will always remain more open and it should stay that way. Open-source technology differentiates the companies and assists consumers with choice. Besides, with Microsoft saying it may become more like Apple that is enough for now.

Apple, Foxconn to Improve Factory Working Conditions

by Holly Shoemaker

On Thursday, May 10, 2012, Apple and Foxconn, the company’s main supplier, agreed to share the costs related to improving working conditions in factories that make iPads and iPhones.

 

Background Information

Apple and Foxconn have garnered media attention in the past months regarding working conditions in some of its Chinese factories. In April 2012, 200 employees threatened to commit suicide over low wages. The same factory dealt with a similar threat in January 2012 when 300 employees threatened to commit suicide over conditions related to working on Microsoft Xbox 360 consoles.

In January 2012, Apple entered into a partnership with the Fair Labor Association (FLA). As part of the partnership, Apple must uphold the FLA’s ethics code. Based on the FLA’s inspection of Foxconn, and now its recommendations, Apple has to make improvement by July 1, 2013.

At this time, the companies have not disclosed the exact breakdown of who will pay for what costs.

Concluding Thoughts

Apple had no choice but to publicly say it will remedy conditions because of media attention, its relationship with the FLA and its reliance on China to manufacture parts.

The improvements do not just benefit Apple and Foxconn. They will benefit companies such as Dell and Amazon who also rely on the same worker base  and plants to manufacture parts.