Microsoft will continue to make news with its upcoming release of Windows 8. Last week, Steve Ballmer, the company’s CEO, said he could envision the company becoming more like Apple. In his annual letter to shareholders, Ballmer said the company may decide to build its own smartphones to complement the upcoming Surface, the company’s first tablet.
Concluding Thoughts
While I understand the need to compete, consumers do not need another Apple, and Microsoft will need to analyze how its current partnership with Nokia affects it standing in the smartphone market. It will also need to see how successful Windows 8 is with consumers.
While I understand the need to compete, consumers do not need another Apple, and Microsoft will need to analyze how its current partnership with Nokia affects it standing in the smartphone market. It will also need to see how successful Windows 8 is with consumers.
I still maintain Microsoft will better position itself by
filling the
market gap left by Research In Motion (RIM). Despite its intentions
to relate more to individual consumers, gaining strength on the
business-to-business (B2B) side has strategic merit as we see with Nokia
and its map app platform. With Windows 8 approaching, Microsoft
should think more about the opportunity to promote its new Windows Phone and
the Surface, but on a B2B scale.
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