Showing posts with label Kindle Fire. Show all posts
Showing posts with label Kindle Fire. Show all posts

Wednesday, November 7, 2012

Consumer Reports Electronics Issue: Barnes & Noble Praise; Updated Tablet Rankings

by Holly Shoemaker

Consumer Reports Annual Electronics Issue has hit the stands. In this part one of two blogs, I have recapped the latest trends and rankings for tablets, with smartphones to follow. These are new ratings when compared to Consumer Reports Buying Guide 2012.

Tablet Buying Guidelines
  • Trends – The non-profit agency says to keep looking for better screen displays at lower prices. Besides mentioning the obvious choices of the Kindle Fire HD and Google Nexus, Barnes & Noble’s nine-inch Nook HD+ at $270 is described as "an even bigger game changer." The model features a retina display close to Apple's and a lower price point. At the time of print, the model was unavailable for testing.
  • Still an App Gap – Apple retains its praise for its selection, quality and innovation of apps over Android. Magazines also get a special mention as many have their own apps for iPad. Barnes & Noble's appears to want to gain ground on Apple. The Nook HD+ has a more-square design, specifically designed to make magazine reading easier. Barnes & Noble also features the 100 best-selling magazines.
  • Laptop-Like Tablets – While the Microsoft Surface debuted too late for testing, many tablets feature more laptop features, like Samsung’s Series 5 and Series 7 Slate models.
Tablet Rankings

In the seven-inch range, Samsung still reigns. The Galaxy Tab 7.7 ranks first with a score of 82, followed by the Pantech Element at 77. In the WiFi only category, the Toshiba Excite comes in first with a score of 80, followed by Google Nexus at 77 and the Amazon Kindle Fire HD 16 GB at 77.

With little surprise, Apple remains at the top in the nine- to 12-inch category. In the WiFi plus category, the iPad scores an 85, followed by the iPad 2 at 81. Samsung Galaxy Note 10.1 ranks second with 83, after the iPad with the same score. Asus has many models that also make the list.

Saturday, September 8, 2012

Amazon Stays True to Profit Model; Peculiar Showcase Tablet Prior to FCC Approval

by Holly Shoemaker

As expected, Amazon announced its new Kindle lineup on Thursday. The standout item, designed to compete with Apple's iPads, but at a lower price point, is the Kindle Fire HD 8.9" 4G LTE Wireless for $499. Amazon expects the item to ship on November 20, 2012. However, there is one issue with the device – it has yet to receive Federal Communications Commission (FCC) approval.

Potential Roadblock?

I received the email from Amazon shortly after the company’s announcement on Thursday. The email said the following, “The 4G device has not been authorized as required by the FCC. This device is not, and may not be, offered for sale or lease, or sold or leased, until authorization is obtained.”

The FCC must approve tablets and other devices before companies start selling them. The FCC checks to ensure electronics do not interfere with signals and that they adhere to safety standards. Amazon expects to receive approval by the November 20, 2012 shipping date, but its move to announce a non-approved tablet seems unusual. At the same time, the company clearly has faith in its direction and expects to receive the required approval in time.

My Additional Findings

Amazon has once again updated its “Compare Kindles” section and the Kindle Fire HD is now available for $199 with16 GB of storage, and the tablet will start shipping on September 14, 2012. The Kindle Fire has a list price of $159, which will also ship on September 14, 2012.

e-Readers Not Forgotten

Amazon also introduced the Kindle Paperwhite, showing consumers the company still believes in its e-readers. E-readers still provide a good choice for those mainly interested in online books.

Concluding Thoughts

Amazon designed the Kindle brand for expansion. Its ability to offer different price points depending on a user’s needs and budget should appeal to a larger consumer base. While that in itself differentiates Amazon from Apple, Amazon has remained true to its profit model. While Apple makes more money off its devices, Amazon remains focused on content and accessories, showing that it understands the company’s revenue stream. Owning a device is only the start – customers need to build libraries, stream video and download apps, to name a few, to truly get the most out of owning a tablet.

Saturday, September 1, 2012

Amazon Stops Directly Selling Kindle Fire: Hotter Version Expected


by Holly Shoemaker

On Thursday, Amazon announced that it sold out of its Kindle Fire. This has caused many to speculate the company halted production to make way for a new model.

While Amazon never reports how many models of which Kindle it has sold, the company reported that it garnered 22 percent of the tablet market share over a nine-month period. This makes it the second most popular tablet after Apple’s iPad.

My Findings

I checked out Amazon and sure enough, consumers may buy the Kindle Fire from other sellers, but not directly from Amazon. In the “Compare Kindles,” section, Amazon no longer lists its $199 price for the Kindle Fire. More news to follow next week as Amazon should debut some new brand items at a scheduled event.

End of the e-Reader Market?

Overall, tablets have contributed to a decline in e-reader market share. ABI research reported that e-readers peaked last year and estimates that in 2012 e-readers will have sold 11 million units worldwide, down from 15 million in 2011. Still, for consumers who mainly want to read books on a device, e-readers provide a viable alternative to tablets. For those looking to decide between a tablet or e-reader, the Consumer Reports Buying Guide 2012 rankings should assist.

Saturday, August 4, 2012

RIM Not Rolling Over Yet: Company to Release New PlayBook in Canada

by Holly Shoemaker

Research in Motion (RIM) announced this week that its updated 7-inch PlayBook will go on sale in Canada starting August 9, 2012. The PlayBook OS 2.0 will include 32 GB of storage and 4G connectivity capabilities. While the company has not mentioned the cost, Telus, one of Canada’s largest carriers, has priced the tablet at $549.99. The company has not released a launch date in the United States and other countries.

RIM made upgrades to its PlayBook in February 2012 to address concerns. Its new tablet will included integrated features like email, however, the update and the latest release should do little to help the company’s image.

Concluding Thoughts

The company’s decision to launch the tablet on its home turf in Canada seems logical as the tablet should not gain much attention in the United States. The tablet could also gain ground in India, a growing market for RIM, but the company attracted negative attention in that country this week. India claimed RIM provided encryption keys to secure corporate email and messaging services. RIM denied this, said the company does not possess those keys and that the keys are left in the hands of its corporate users.

Ultimately, RIM still comes across as running on borrowed time. The latest release should not deflect criticism related to the delay of chipsets needed for its BlackBerry 10 phones. Consumers would rather have that needed release, rather than a tablet that does not seem competitive in today’s market. Given the choices of Android tablets available on the market, including the Kindle Fire and Google Nexus 7, consumers will receive better deals elsewhere.

Friday, July 20, 2012

Nexus 7 Ships, Unclear How Tablet Affects Retail Chains

by Holly Shoemaker

Google shipped its Nexus 7 tablet to customers in the United States this week. Reports remain mixed regarding the availability of the tablet in retail stores. Google has not officially said when the tablet will be for sale in retail chains, although some consumers indicate they have purchased the tablet in stores. Some retailers report they have sold out of all Nexus 7 tablets. Google has not publicly released information on how many Nexus 7 tablets it shipped to retailers or the quantity stores ordered.

Concluding Thoughts
This is the first tablet to have Google's name on it and the first to run Jelly Bean, the latest Android operating system. At this time, the Kindle Fire is the best-selling Android tablet. As I have stated before, based on the price point, Google’s tablet seems like it could affect sales of Amazon's Kindle line over Apple's iPads. However, its smaller size could sway some customers considering iPads and Android tablets. For those that do not want a skin over the Android platform, like the Kindle Fire has, the Nexus 7 could be a good choice.

Wednesday, June 27, 2012

Google Announces Nexus 7: Which Tablet Market Does Google Want to Play In?

by Holly Shoemaker

It is becoming more challenging to keep up with Google’s image. The company has demonstrated it wants to move beyond a search and software company with its acquisition of Motorola Mobility and its changes to things like Google+ to provide social components to rival Facebook. Today, at its annual developer’s conference, the company showed off the expected Nexus 7 tablet.

While some have concluded the tablet was designed to compete with the iPad, the price point of $199 puts it more in line to compete with the Kindle Fire and Nook tablet. The Nexus 7 weighs in at 12 ounces, compared to the Kindle’s 14 ounces. A 16 GB model is also available for $249. The tablet is available now through the Google Play store and will start shipping in mid-July.

Concluding Thoughts

At this time, it is unclear which tablet market Google wants to play in. At last year’s developer’s conference, the company launched the Samsung Galaxy, a high-end tablet to compete with Apple’s iPad. However, Apple just won an injunction against selling the Samsung Galaxy 10.1 in the United States. Perhaps Google's strategy to play in many areas anticipated the upcoming lawsuit.

Friday, May 4, 2012

Will Microsoft Help Nook Overtake Kindle?

by Holly Shoemaker

Barnes & Noble (B & N) announced on Monday that it will partner with Microsoft in an attempt to make its Nook tablet more marketable.

Partnership Details at a Glance

Microsoft will invest $605 million over five years and gain a 17.6 percent share in B & N’s Nook market and its college bookstore. The newly-formed subsidiary is temporarily named NewCo. 

Benefits

The potential benefits tie into gaining market share:
  • The move generates buzz for Windows 8, which launches in six months.  Microsoft also plans to discontinue its e-reader app in August 2012. NewCo will develop a Nook app for the touch-enabled Windows 8 operating system. While executives from neither side will confirm, it seems likely that future Nook tablets will run on a Windows-based platform, instead of the Android Market. In this sense, B & N is looking to Microsoft to establish itself to truly compete with Amazon just as Nokia has put its future in the hands of Microsoft for smartphones. In turn, Microsoft gets a chance to become part of the ever-growing e-book market. 
  • The formation of NewCo shows that B & N and Microsoft understand the importance of gaining international market share. The needed cash that Microsoft has provided to B & N means the company has the ability to introduce the Nook bookstore on a larger scale.
Concluding Thoughts

The Nook has yet to truly rival Amazon’s Kindle Fire, and B & N could easily go the way of Borders. Partnering with Microsoft may become a risky move as Nokia is seeing in the smartphone market. It may come down to what platform future Nooks run on. If they run on a Windows-platform, they may see slower adoption just like the Window-based smartphones. 



Saturday, April 28, 2012

Amazon's Q1 2012 Figures Show Kindle Going Strong

by Holly Shoemaker

Amazon announced its Q1 2012 figures on Thursday, April 26, 2012. The company’s earnings beat analysts’ expectations.

Numbers at a Glance
  • Net Sales – They increased by 34 percent to $13.18 billion, compared to $9.86 billion in Q1 2011.
  • Operating Income – Amazon reported a figure of $192 million, compared to $322 million in Q1 2011.
  • Net income – This decreased by 35 percent to $130 million, compared to $201 million in Q1 2011.
While Amazon never discloses how many Kindle devices it sells based on type, the Kindle Fire is Amazon’s best-selling item. According to the company, nine out of 10 of its top sellers come from Kindle-related revenue, including devices, e-books and digital movies. The Kindle Fire is the company’s best-selling item.

Concluding Thoughts

Amazon has marketed its Kindle line well. While the company may not profit as much as Apple from selling a tablet, the company knows how to generate income from the accessories that come with owning a device.

A recently published survey from comScore reports that the Kindle Fire now accounts for about 54 percent of all Android tablet sales. As long as the company continues to invest in its Kindle brand, it will keep prospering in the ongoing tablet wars.

Saturday, March 17, 2012

Will Google Nexus Tablet Take Away Kindle and Nook Market Share?

by Holly Shoemaker

While the new iPad is the news of the weekend, reports still say that a Google Nexus tablet will happen, with pricing ranging from $149 to $199.

Another Android Tablet?

Does the world need another tablet? Probably not, but if successful, the tablet could give the Kindle Fire and Nook Tablet some competition. While the Kindle and the Nook operate on an Android platform, they run their own app stores. Given this fact, Google may find it logical to develop a tablet that competes. However, brands such as Asus, Samsung and HTC have failed to connect with consumers with seven-inch tablets.

Will Users Switch?

Many users say the Google Nexus tablet will not make a difference in the ongoing tablet wars. Users have said they want Google to focus on better apps. This is a point that will keep differentiating Google from Apple as Apple has a more stringent screening process in place. While that may take more lead time for developers, putting that time in prior to going live means better apps.

At the price point, and depending on the available apps, people could switch from Kindle to the Google Nexus tablet. It will come down to marketing and the apps. If those two components fail, I still see the Kindle line prospering even more.