by Holly Shoemaker
Amazon announced its Q1
2012 figures on Thursday, April 26, 2012. The company’s earnings beat
analysts’ expectations.
Numbers at a Glance
- Net Sales – They increased by 34 percent to $13.18 billion, compared to $9.86 billion in Q1 2011.
- Operating Income – Amazon reported a figure of $192 million, compared to $322 million in Q1 2011.
- Net income – This decreased by 35 percent to $130 million, compared to $201 million in Q1 2011.
While Amazon never discloses how many Kindle devices it
sells based on type, the Kindle Fire is Amazon’s best-selling item. According
to the company, nine out of 10 of its top sellers come from Kindle-related revenue, including devices, e-books and digital movies. The
Kindle Fire is the company’s best-selling item.
Concluding Thoughts
Amazon has marketed its Kindle line well. While the company
may not profit as much as Apple from selling a tablet, the company knows how to generate income from the accessories that come with owning a device.
A recently published survey
from comScore reports that the Kindle Fire now accounts for about 54
percent of all Android tablet sales. As long as the company continues to invest
in its Kindle brand, it will keep prospering in the ongoing tablet wars.
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