Wednesday, June 27, 2012

Google Announces Nexus 7: Which Tablet Market Does Google Want to Play In?

by Holly Shoemaker

It is becoming more challenging to keep up with Google’s image. The company has demonstrated it wants to move beyond a search and software company with its acquisition of Motorola Mobility and its changes to things like Google+ to provide social components to rival Facebook. Today, at its annual developer’s conference, the company showed off the expected Nexus 7 tablet.

While some have concluded the tablet was designed to compete with the iPad, the price point of $199 puts it more in line to compete with the Kindle Fire and Nook tablet. The Nexus 7 weighs in at 12 ounces, compared to the Kindle’s 14 ounces. A 16 GB model is also available for $249. The tablet is available now through the Google Play store and will start shipping in mid-July.

Concluding Thoughts

At this time, it is unclear which tablet market Google wants to play in. At last year’s developer’s conference, the company launched the Samsung Galaxy, a high-end tablet to compete with Apple’s iPad. However, Apple just won an injunction against selling the Samsung Galaxy 10.1 in the United States. Perhaps Google's strategy to play in many areas anticipated the upcoming lawsuit.

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