Earlier this week, the American Customer Satisfaction Index (ACSI) released its latest rankings related to customer satisfaction for mobile phones in the United States. For the first time, ACSI expanded the list to include Apple, LG, Research in Motion (RIM) and HTC.
Overview of Smartphone Satisfaction Results
Apple
topped the list with a score of 83. Nokia, LG and HTC tied for second place at
75. Apple’s debut also marks the first time a cell phone company scored above a
77 on any of the company’s surveys. The survey started in 2004.
RIM’s Blackberry scored a 69. This made it the least
satisfying mobile phone for U.S. consumers. This figure will not surprise anyone
given RIM’s disappointing sales, weak stock performance and company setbacks.
Overview of Carrier
Satisfaction Results
The survey also looked at carrier satisfaction.
Sprint led consumer satisfaction with a score of 71. Verizon
came in second with a score of 70. AT&T and T-Mobile scored a 69. AT&T’s
figure increased by 5 percent from last year’s results.
Overall, when it came to carrier satisfaction in the “All
Others” category, smaller carriers combined, including U.S. Cellular and TracFone,
scored a 76, beating out all major carriers.
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