by Holly Shoemaker
After the
verdict in California, a Samsung attorney said the company had
already put plans in motion to differentiate its products from iPhones and
iPads. At the IFA trade show in Berlin today, Samsung did just that. In a move
that undercuts Nokia, Samsung announced that in Q4 2012, it will offer its
first Windows 8 Phone, the ATIV S. Nokia is expected to announce its new Lumia
Windows 8 smartphones on September 5, 2012 in New York.
Overview of ATIV S
While the ATIV S is not the first Windows-based phone, it is the first
Windows 8 one. It will feature a 4.8-inch HD display, HSPA+ support, a 1.9
megapixel front-facing camera and a 1.5 gigahertz dual-core processor. At this
time, the price has not been released and the phone lacks LTE connectivity,
which has analysts speculating that T-Mobile will become the first carrier to
sell the phone. In January, T-Mobile started
selling the Lumia 710.
Concluding Thoughts
While I discussed in June how the rumor
of Samsung buying Nokia lacked rationale, perhaps more news will
follow if Nokia fails to gain traction when its releases its Windows 8 phone.
One thing remains certain - Samsung shows no signs of losing its number one
spot as the world's largest handset manufacturer; the company dethroned Nokia
to gain that honor.
Wednesday, August 29, 2012
Tuesday, August 28, 2012
Target Baby Boomers to Increase Medical Mobile App Sales
by Holly Shoemaker
Mitchell PR, a firm that specializes in marketing apps to baby boomers, surveyed 600 baby boomers regarding app use. Those surveyed, reported the following:
For developers looking for a targeted market for medical mobile apps,
baby boomers comprise a growing number of customers.
Mitchell PR, a firm that specializes in marketing apps to baby boomers, surveyed 600 baby boomers regarding app use. Those surveyed, reported the following:
- Sixty percent of respondents said they would download an app recommended by a physician. In general, physicians yield more influence over apps than other groups. Eighteen percent of respondents said they would download an app recommended by a family member, while five percent would download one recommend by a friend.
- Seventy-one percent of respondents had already paid for an app. In terms of actual dollar amounts, 36 percent of respondents said they would spend $1 to $2 for an app, while 35 percent said they would spend up to $10 for one.
When it came to the number of downloads, the firm reported the following
results:
- Forty-nine percent of respondents said they had already downloaded six or more apps.
- Twenty-eight percent downloaded between one and five apps.
The survey also found that baby boomers were drawn to apps that have a
larger size font and were easy to navigate.
Concluding
Thoughts
The results seem promising for developers, given the longer development
lifecycle and higher
cost associated with health applications, especially those used as medical
devices. As baby boomers typically have more doctor visits and more scheduled
maintenance and medical procedures, developers should continue to survey their
needs to better target one of the largest segments of the population.
Saturday, August 25, 2012
Digitimes Research Shows Growing Android Market; New Players in Chinese Market
by Holly Shoemaker
Digitimes Research reported on Friday that Android smartphone shipments will continue to dominate the market.
Overview of Findings
By the end of the year, the research indicates that the Android Market should garner 70 percent of the market share. For Q 2 2012, the research compared to IDC findings. IDC reported that the Android Market held 68 percent of the global smartphone market share in Q 2012, compared to Digitimes figure of approximately 60 percent. The IDC report attributed the growth to Samsung. Despite the current U.S. ruling against Samsung, it is likely that Samsung will continue to gain consumers as the ruling does not affect the popular Galaxy S
III.
Nokia should finally garner some attention with its Lumia phones. The research shows that shipments of Windows Phones should double from last year to 21 million units.
Digitimes expects Apple shipments to surpass 125 million units. However, the growth is expected to be lower than the previous two years.
The Continuing China Factor
China continues to factor into the growing Android Market. Another Digitimes Research study estimated that China handset shipments will make up 430 million units in 2012. Smartphones should account for approximately 32 percent of the Chinese market, which is equivalent to 143 million handsets. There is also a growing number of entry-level handsets expected to debut in the China market.
Digitimes Research reported on Friday that Android smartphone shipments will continue to dominate the market.
Overview of Findings
By the end of the year, the research indicates that the Android Market should garner 70 percent of the market share. For Q 2 2012, the research compared to IDC findings. IDC reported that the Android Market held 68 percent of the global smartphone market share in Q 2012, compared to Digitimes figure of approximately 60 percent. The IDC report attributed the growth to Samsung. Despite the current U.S. ruling against Samsung, it is likely that Samsung will continue to gain consumers as the ruling does not affect the popular Galaxy S
III.
Nokia should finally garner some attention with its Lumia phones. The research shows that shipments of Windows Phones should double from last year to 21 million units.
Digitimes expects Apple shipments to surpass 125 million units. However, the growth is expected to be lower than the previous two years.
The Continuing China Factor
China continues to factor into the growing Android Market. Another Digitimes Research study estimated that China handset shipments will make up 430 million units in 2012. Smartphones should account for approximately 32 percent of the Chinese market, which is equivalent to 143 million handsets. There is also a growing number of entry-level handsets expected to debut in the China market.
Apple Persuades Jury, but Galaxy S III Could Still Dominate
by Holly Shoemaker
Apple has won the current legal battle against Samsung in the United States. After not even three days of deliberation, a jury found Samsung guilty of “unlawful” infringement, and awarded Apple $1.05 billion in damages. The "unlawful" part means that the judge could triple the amount Samsung owes. The jury found Apple did not violate any of Samsung’s patients.
Instead of rehashing the details of the case, I have focused on my initial reactions beyond the only taking two and a half days part to reach a verdict.
Not the End of Legal Battles and Not Global Domination
This ruling will not stop impending lawsuits, or ones that Apple decides to pursue now that it has won this one. As a quick recap, Apple won a pre-trial injunction against the Google Nexus tablet. However, a federal judge in Chicago threw out a lawsuit against Motorola, but litigation continues with the two companies and the International Trade Commission.
In South Korea, a court found that Apple and Samsung both infringed patents. The Court ordered Samsung to halt sales of its 10 products, including the Galaxy S II, and banned Apple from selling four products, including the iPhone 4.
Samsung May Still Rule with Galaxy S III
Based on the verdict, the Court could ban the Galaxy line of smartphones in the United States. However, many analysts expect Samsung to take swift action to alter any designs that violate patent infringements. Samsung has said the company started making changes when Apple took action over a year ago.
What Apple cannot do with this lawsuit is challenge the Galaxy S III, as that was not part of the lawsuit. The ruling could cause people to see Apple as greedy and check out why the S III has gained popularity in the United States and abroad.
Consumers Lose
I agree with Samsung who later called the ruling “a loss for the American consumer.” To cover the costs of tweaking its products, Samsung could raise the price of its products, meaning consumers will ultimately pay Apple, regardless if they are customers or not. The verdict does tests the limits of capitalism as it could stifle competition.
Apple has won the current legal battle against Samsung in the United States. After not even three days of deliberation, a jury found Samsung guilty of “unlawful” infringement, and awarded Apple $1.05 billion in damages. The "unlawful" part means that the judge could triple the amount Samsung owes. The jury found Apple did not violate any of Samsung’s patients.
Instead of rehashing the details of the case, I have focused on my initial reactions beyond the only taking two and a half days part to reach a verdict.
Not the End of Legal Battles and Not Global Domination
This ruling will not stop impending lawsuits, or ones that Apple decides to pursue now that it has won this one. As a quick recap, Apple won a pre-trial injunction against the Google Nexus tablet. However, a federal judge in Chicago threw out a lawsuit against Motorola, but litigation continues with the two companies and the International Trade Commission.
In South Korea, a court found that Apple and Samsung both infringed patents. The Court ordered Samsung to halt sales of its 10 products, including the Galaxy S II, and banned Apple from selling four products, including the iPhone 4.
Samsung May Still Rule with Galaxy S III
Based on the verdict, the Court could ban the Galaxy line of smartphones in the United States. However, many analysts expect Samsung to take swift action to alter any designs that violate patent infringements. Samsung has said the company started making changes when Apple took action over a year ago.
What Apple cannot do with this lawsuit is challenge the Galaxy S III, as that was not part of the lawsuit. The ruling could cause people to see Apple as greedy and check out why the S III has gained popularity in the United States and abroad.
Consumers Lose
I agree with Samsung who later called the ruling “a loss for the American consumer.” To cover the costs of tweaking its products, Samsung could raise the price of its products, meaning consumers will ultimately pay Apple, regardless if they are customers or not. The verdict does tests the limits of capitalism as it could stifle competition.
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