Today I blogged about how Verizon and AT&T sold more iPhones than Android smartphones during their fourth quarters of 2011. Does this mean manufacturers of Android devices have oversaturated the market? As consumers, do we have too many choices?
It is a daunting task for many to keep up with the latest devices and apps. This made me think that Apple may provide a more streamlined approach. Consumers know what they will receive with Apple’s products. Android phones are not created equal. I own an Android phone, but I see why people remain loyal to Apple. Even with upgrades, people identify with the design of the company’s products and its operating system. With Android, you may run Gingerbread, Ice Cream Sandwich, the latest Android 4.0 operating system, or an older version. Some people may not even realize that.
Open-source technology has its benefits, but it also creates competition and confusion for some consumers. It takes time to conduct your research when you decide to purchase any smartphone. From this standpoint, some people take the stance that Apple has a long track record and the options do not seem as complicated or time consuming to research.
Concluding Thoughts
Better education and a clearer distinction regarding Android products would help consumers. With Apple, potential and existing customers may just go into an Apple Store for advice and clarification. This is where the Android Market needs improvement. When consumers go into a cell phone carrier, you will not have the same experience – it will depend on the knowledge of the sales staff. Perhaps manufacturers need to do a better job explaining why their Android devices are better than others.
