Sunday, October 30, 2011

Providing a Prescription Interaction App to Consumers

by Holly Shoemaker


As the cold and flu season approaches, doctors may tell patients to take certain supplements or vitamins to boost their immune systems. Some people may also develop sinus infections and the need for an antibiotic. When we are prescribed medications or told to take supplements, we sometimes forget to ask questions regarding interactions with other medications or supplements we already take. In this case, consumers would benefit from an app designed to check interactions between prescription medications, vitamins, supplements and over-the-counter (OTC) products. 

While many medical websites provide a feature that allows consumers to check for possible interactions, a lot of existing sites do not speak to a general audience. If someone just wants to check a newly prescribed medication with a supplement such as magnesium, he/she may not quickly find that information. An app that has the ability to target that function, without overloading consumers, would allow people a valid way to cross check their medications, vitamins and supplements. People would not have to filter through patient reviews or time consuming Food and Drug Administration (FDA) reports.

Final Thoughts 

The internet, and even TV commercials, gives us access to an overwhelming amount of medical information. At times, this information may even scare people. If consumers just need to check drug interactions, they do not necessarily want the opinions of others. A prescription interaction app, targeted toward a general audience, would provide that information and help people avoid possible allergic reactions.

No comments:

Post a Comment