Is it possible to make money by offering free apps? Consumers would have to conclude yes because free apps are continuously offered for both the iPhone and Android markets. Offering free apps that did not generate income would also put some companies out of business.
Profiting from free apps comes down to perhaps two obvious thoughts – those who have a strong brand and employ effective marketing strategies should gain a competitive edge in the app marketplace. Making money from free apps compares to generating income from affiliate marketing sites and blogging. When visitors click on links or banner ads, affiliate marketers and bloggers make money. App developers looking to profit from consumers downloading free apps understand this. Companies who decide to offer free apps use advertising to generate income. Developers will need to put a banner advertising bar on top of the app to generate income – that will also generate business for the company or companies the app promotes. Using this method does come with a caveat – companies need to understand their audiences and align themselves with ads that speak toward their customers.
Final Thoughts
To generate revenue from fee apps, developers need apps that will appeal to a large majority. If an app targets more of a niche client base, developers will likely produce a paid-app option. If companies design apps for a more general audience, they should use banner advertising to help them achieve their desired profits.
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