Samsung has already
established itself as the leading manufacturer of smartphones for the Android
market. Now, the company officially has the world’s best-selling smartphone
model with its Galaxy S III, and it hit another milestone. For the first time,
Samsung sold more units than Apple.
Strategy
Analytics reported that in Q3 2012, the Galaxy S III shipped 18 million
units, compared to 16.2 million units for the iPhone 4S. That resulted in the
Galaxy S III capturing 11 percent of the global market share.
Concluding
Thoughts
While a victory for Samsung,
especially since all the legal
arguing with Apple, it may be short lived. The iPhone 5 will likely rule Q4
2012. Many contribute the decrease in iPhone 4S sales to customers holding out
for the iPhone 5, which became available in September 2012. Apple sold five
million iPhone 5 devices that first weekend. With the holidays arriving soon,
it will sell even more. Even if Samsung does not win the top spot at the end of
the year, it will remain the darling
of the Android community as it has sold over 30 million phones to date.
Plus, the Galaxy S III remains the only smartphone anyone will call the “iPhone
killer.”
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