Apple escalated the map app battle at its annual developer’s conference this past June with its decision to drop Google Maps as the default map application on its upcoming iPhone. Now, the company selected AutoNavi Holdings Ltd. as its map partner for future iPads and iPhones in China. AutoNavi has worked with Google since 2006.
Concluding Thoughts
AutoNavi should profit on both sides and gain an edge over
its competitor, NavInfo Co. Auto Navi announced last June that Samsung chose
its navigation app for the Galaxy S III. For Apple, the move is strategic and
makes sense for its Chinese customers. China remains Apple’s second largest
market behind the United States. Its move to partner with AutoNavi, a company
that also knows Google, should help Apple continue to build its consumer base
in China.
No comments:
Post a Comment