comScore surveyed more than 30,000 U.S. mobile subscribers from March 2012 through May 2012. The survey looked at activated app use on mobile phones, smartphone use by platform and top-ranked device manufacturers.
App Use Leads Web Use
More consumers used their smartphones to access apps over the
web. The survey reported that 51.5 percent of respondents accessed a downloaded application,
an increase of 1.6 points from the survey released in February. In comparison, 49.8
percent of respondents accessed the web from their smartphones, up slightly from 49.2
percent in February.
Android and Apple Increase Numbers
Android continued to grow its market share. The survey reported
that Google’s platform accounted for 50.9 percent of smartphone subscribers.
Apple captured 31.9 percent. Research in Motion’s (RIM’s) BlackBerry accounted
for 11.4 percent and Microsoft Windows Phone came in at four percent. The numbers
reported are similar to what comScore reported in February 2012 – iOS increased
by 1.7 percent, BlackBerry, which should come as no surprise, declined by two
percent.
Samsung Top Manufacturer, but Apple Gains Most Points
Samsung remained the most popular manufacturer with 25.7
percent on the market share. LG garnered 19.1 percent, Apple came in with 15
percent, Motorola grossed 12 percent and HTC made up 6.1 percent. Apple gained
the most increase, up by 1.5 percent.
Concluding Thoughts
Depending on preference, and audience, people spin the numbers differently. Android fans
reported that the numbers shows Android is still the most popular platform, while Apple
fans point out that Apple is only one company. The statistics do show that almost
one out of three subscribers goes to Apple. In the categories, Apple’s numbers show the highest increase.
For Android fans, Samsung still appears to make the best smartphone to compete against Apple. When the numbers come out for the Galaxy S III, we will see how the most competitive Android phone to date compares with the iPhone.
Hi,
ReplyDeleteI really enjoyed your blog posts. It was certainly entertaining and very educational.
I would like to see whether you'd be open for guest contributions. I am looking to write something related to your site and thought that the topics I had in mind may go well with your blog.
I was thinking about the following subjects:
1. Are you ready for the cheaper and smaller iPad?
2. Top Apps of June you shouldn't miss
What do you think about these? If you're interested to receive a custom article which is also absolutely free, I am happy to get something written up and sent over to you - or if you have another topic you'd like to see covered, I am more than happy to write on that.
Thanks and I look forward to your response.
Dana
dana@guestpostu.com
Guest Post U
The University of Great Content
Hello again,
ReplyDeleteHow are you?
I understand that the article ideas I presented to you did not catch your attention. We can do custom content! If there are any topics you'd like to see covered, I am more than happy to write on that. :)
Thanks again and I look forward to your reply!
Dana