by Holly Shoemaker
Weeks after settling its lawsuit with Proview
Technology over then naming rights to iPad, the company launched the new
iPad in China on Friday. Most noteworthy, was the absence of crowds and often
chaotic nature that marks Apple launches in China. In January 2012, the police
became involved, and Apple decided not open the doors of its Beijing Apple
Store when it launched
the iPhone 4S.
Concluding Thoughts
This time, consumers who showed up early to Apple stores noted the absence of long lines and
a noticeable calmness surrounding the launch. After the iPhone 4S launch in
January, Apple adopted an online reservation system to assist with crowd control. The
system seemed to work as the new iPad launched in China without a hitch.
The demand for Apple’s products remains high throughout China. Reports
indicate that Apple saw its profits increase in Q2 2012 threefold to $7.9
billion in Greater China.
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