Saturday, April 7, 2012

Lumia 900 on Sale Tomorrow: Time to See if Nokia and Microsoft Will Compete

by Holly Shoemaker

In January, I discussed how the Lumia 900 garnered attention at the CES convention held in Las Vegas, Nevada.  I also discussed how the Lumia 900 provided the opportunity to help Nokia re-enter the North American smartphone market.

Starting tomorrow, April 8, 2012, consumers will have the opportunity to see for themselves if the Lumia 900 lives up to expectations.

Stakes High for Nokia and Microsoft
  
The success of the Lumia 900 will likely decide the fate of Nokia in the United States. After all, we have not seen a smartphone from Nokia in about five years.

Microsoft also has a lot at stake. Its release of Windows 7, while a vast improvement to Vista, did not meet many stakeholder expectations when Microsoft released it in late 2010. Current data also estimates that Microsoft holds less than four percent of the smartphone market share.

Benefits for Consumers and AT&T

AT&T and consumers will benefit from the Lumia 900. In addition to offering another choice between an Apple and Android phone, the phone runs on AT&T’s 4G LTE network – this is the first LTE-driven Windows Phone.

Those who want a lower priced phone are also in luck. AT&T will sell the Lumia 900 for $100.

Concluding Thoughts 

The prep work is complete and both Nokia and Microsoft took the necessary steps to develop, debug and market the phone. Based on the buzz, the phone should succeed. If it does not, there is always Nokia’s focus on China.

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