In January, I discussed how the Lumia
900 garnered attention at the CES convention held in Las Vegas,
Nevada. I also discussed how the Lumia
900 provided the opportunity to help Nokia re-enter the North American
smartphone market.
Starting tomorrow, April 8, 2012, consumers will have the
opportunity to see for themselves if the Lumia 900 lives up to expectations.
Stakes High for Nokia and Microsoft
The success of the Lumia 900 will likely decide the fate of
Nokia in the United States. After all, we have not seen a smartphone from Nokia
in about five years.
Microsoft also has a lot at stake. Its release of Windows 7,
while a vast improvement to Vista, did not meet many stakeholder expectations
when Microsoft released it in late 2010. Current data also estimates that
Microsoft holds less than four percent of the smartphone market share.
Benefits for Consumers and AT&T
AT&T and consumers will benefit from the Lumia 900. In
addition to offering another choice between an Apple and Android phone, the
phone runs on AT&T’s 4G LTE network – this is the first LTE-driven Windows
Phone.
Those who want a lower priced phone are also in luck.
AT&T will sell the Lumia 900 for $100.
Concluding Thoughts
The prep work is complete and both Nokia and Microsoft took
the necessary steps to develop, debug and market the phone. Based on the buzz,
the phone should succeed. If it does not, there is always Nokia’s
focus on China.
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