On Wednesday, April 11, 2012, Nokia announced a “memory management issue” affecting the Lumia 900. The company stated the issue was unrelated to hardware or the network. On Friday, Nokia announced it fixed the data connectivity glitch that it attributed to a bug within the phone's software.
Those who paid $99.99 for the phone, available from AT&T, will receive a call credit for $100. Nokia is offering the credit through April 21, which essentially makes the phone free. Customers may download the update from Zune or the Windows 7 Connector.
The fix came earlier than expected as Nokia planned to announce it on Monday, April 16, 2012. Resolving the bug early was a needed step for Nokia. The company announced this week that it will not meet analysts’ expectations for Q1 2012. The company is likely to fall three percentage points short of expectations.
To date, the company has sold 12 million smartphones in Q1 2012, down from the 19.6 million sold in Q4 2011.
Concluding Thoughts
I am surprised that Nokia found a software bug as the Lumia 900 appeared to go through rigorous testing. However, Nokia acted quickly to resolve the issue. The company's honesty is also refreshing and shows a focus on customer service. Some may count Nokia out at this point, but it is too soon to tell - the Lumia 900 has been on sale for less than a week. The company has some time to see how the United States responds to its latest phone, the brand still has international appeal, and Nokia has yet to approach the frustration level that plagues Research in Motion (RIM).
More to follow next week when Nokia officially publishes its numbers…
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