Despite Nokia potentially not meeting market demands by
partnering with Microsoft, Verizon sees the potential of working with Microsoft
to expand its product offerings.
Fran Shammo, Verizon’s CEO, said the company wants to add a
third software competitor. While unconfirmed, Verizon is expected to develop a phone using the Windows 8 platform, also known as Apollo. Consumers should expect the new offering
this 2012 holiday season.
Concluding Thoughts
Any additional choices mean consumers gain the upper hand in dictating the direction of the smartphone market. While we have yet to truly see how
Windows-based smartphones will compete, Verizon is the largest carrier, and it
does provide another alternative to iPhones and the myriad of Android phones
available.
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