As I have discussed in previous blogs, scheduling and releasing app updates is an important way of keeping consumers interesting in apps. As Black Friday and Cyber Monday approaches, many people have already developed their action plans on how to tackle days that many view as sporting events.
For app developers, these days and the upcoming holiday season many mean something different. Developers who want consumers to have access to an app for Black Friday or Cyber Monday would have already released them to consumers. Developers also know that apps released to the Apple Store need to be in place prior to December 22, 2011. Apple shutdowns access to its iTunes content from December 22, 2011 through December 29, 2011. That means that new apps will not show up in the store during this time and Apple will delay the delivery of updates.
Concluding Thoughts
App developers who want to market their apps during the holiday season already know if they have realistic goals – it depends on the development stage of the apps. In addition, developers should have research available to guide them on if this holiday season provides a good time to release an app – it also depends on the app type and the targeted audience.
No comments:
Post a Comment