Digitimes Research Shows Growing Android Market; New Players in Chinese Market

by Holly Shoemaker

Digitimes Research reported on Friday that Android smartphone shipments will continue to dominate the market.

Overview of Findings
By the end of the year, the research indicates that the Android Market should garner 70 percent of the market share. For Q 2 2012, the research compared to IDC findings. IDC reported that the Android Market held 68 percent of the global smartphone market share in Q 2012, compared to Digitimes figure of approximately 60 percent. The IDC report attributed the growth to Samsung. Despite the current U.S. ruling against Samsung, it is likely that Samsung will continue to gain consumers as the ruling does not affect the popular Galaxy S
III.

Nokia should finally garner some attention with its Lumia phones.  The research shows that shipments of Windows Phones should double from last year to 21 million units.

Digitimes expects Apple shipments to surpass 125 million units. However, the growth is expected to be lower than the previous two years.

The Continuing China Factor

China continues to factor into the growing Android Market. Another Digitimes Research study estimated that China handset shipments will make up 430 million units in 2012. Smartphones should account for approximately 32 percent of the Chinese market, which is equivalent to 143 million handsets. There is also a growing number of entry-level handsets expected to debut in the China market.