Saturday, August 11, 2012

Apple Drops YouTube App: Google’s Search Engine Next?

by Holly Shoemaker

Earlier this week, Apple announced that when it releases iOS 6, its latest operating system, the company will no longer offer Google’s YouTube app as a pre-installed one on iPhones and iPads. At is developer’s conference earlier this year, Apple announced that it would also drop Google Maps from the new iPhone.

Licensing Issue?

Apple said that its license with YouTube ended, but that consumers may still use YouTube via the Safari browser. At this time, Apple has not said if it will replace YouTube with another app.

Concluding Thoughts

It is no surprise that Apple continues to drop apps associated with Google. As the race to win the smartphone market continues to heat up, so will the app war. Analysts expect that Google needs to worry about a larger matter – that Apple will drop Google as the default search engine on the iPhone. While that is unknown until the contract expires, Apple should think of how that move could affect its customers. Google is still the largest, and in my opinion, most effective search engine. Sorry Bing – I do not think Google’s potential loss will become Microsoft’s gain.

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