by Holly Shoemaker
Earlier this week, Apple announced that when it releases iOS 6, its latest
operating system, the company will no longer offer Google’s YouTube app as a
pre-installed one on iPhones and iPads. At is developer’s conference earlier this year, Apple announced that it
would also drop
Google Maps from the new iPhone.
Licensing Issue?
Apple said that its license with YouTube ended, but that consumers may still
use YouTube via the Safari browser. At this time, Apple has not said if it will
replace YouTube with another app.
Concluding Thoughts
It is no surprise that Apple continues to drop apps associated with Google.
As the race
to win the smartphone market continues to
heat up, so will the app war. Analysts expect that Google needs to worry about
a larger matter – that Apple will drop Google as the default search engine on
the iPhone. While that is unknown until the contract expires, Apple should
think of how that move could affect its customers. Google is still the largest,
and in my opinion, most effective search engine. Sorry Bing – I do not think
Google’s potential loss will become Microsoft’s gain.
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