Wednesday, August 29, 2012

Samsung Undercuts Nokia: Debuts First Windows 8 Smartphone

by Holly Shoemaker

After the verdict in California, a Samsung attorney said the company had already put plans in motion to differentiate its products from iPhones and iPads. At the IFA trade show in Berlin today, Samsung did just that. In a move that undercuts Nokia, Samsung announced that in Q4 2012, it will offer its first Windows 8 Phone, the ATIV S. Nokia is expected to announce its new Lumia Windows 8 smartphones on September 5, 2012 in New York.

Overview of ATIV S

While the ATIV S is not the first Windows-based phone, it is the first Windows 8 one. It will feature a 4.8-inch HD display, HSPA+ support, a 1.9 megapixel front-facing camera and a 1.5 gigahertz dual-core processor. At this time, the price has not been released and the phone lacks LTE connectivity, which has analysts speculating that T-Mobile will become the first carrier to sell the phone. In January, T-Mobile started selling the Lumia 710.

Concluding Thoughts 

While I discussed in June how the rumor of Samsung buying Nokia lacked rationale, perhaps more news will follow if Nokia fails to gain traction when its releases its Windows 8 phone. One thing remains certain - Samsung shows no signs of losing its number one spot as the world's largest handset manufacturer; the company dethroned Nokia to gain that honor.

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