Saturday, December 31, 2011

Does the Nook Tablet Threaten the iPad?

by Holly Shoemaker

Since I have devoted blogs to Amazon and its Kindle devices, I wanted to take a moment to examine how Barnes & Noble (B & N) is doing with its Nook Tablet.

Shipped Figures for the Nook Tablet

B & N has not released exact sales figures for the Nook Tablet. What we do know, according to Digitimes, is that B & N has shipped approximately one million units since the company launched the product in mid-November. It also appears that B & N has increased orders to keep up with demand. However, the company has not released the actual number of tablets sold.

Concluding Thoughts

Other bloggers or correspondents say it does not matter if Amazon sells more tablets than B & N. For some, it seems all about taking away customers from Apple. As in the case of Kindles, the Nook also has the potential to take away business from other Android tablet manufacturers. As I just previously blogged, it is about positioning a product to the consumers a company wants to reach. Yes, the Nook Tablet could provide more market share for the Android Market, but I think it is too simplistic to automatically conclude that just affects iPads. The Nook is also newer to the market and it will take time to see how it stacks up to Kindles, other Android-based tablets and iPads.

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